Privacy policy
Skåne Djurparks of personal data / See what applies to our app
Skånes Djurpark's goal is that everyone whose personal data is processed by Skånes Djurpark should feel confident that their personal integrity is respected and that sufficient efforts are made to protect the personal data provided to us.
Skånes Djurpark processes personal data in accordance with the Data Protection Regulation (EU) 2016/679, also known as (GDPR). The Data Protection Regulation is there to prevent your personal integrity from being violated through the processing of personal data. Your personal data may only be processed if you have approved it or if there is support in the Data Protection Regulation or another law.
1 Introduction
This information text explains how Skånes Djurpark handles your personal data and what rights you have. The information is addressed to you as:
- Are a customer with us - when you buy tickets, visit us, stay with us or shop in our stores and restaurants.
- Is a member of Skånes Djurpark, connected to a company agreement, has an annual pass or has a login account.
- Visit our website or our social media platforms, or connect to Skånes Djurpark's Wi-Fi.
- Participates in our marketing activities or customer surveys.
- Communicate with us in other ways, e.g. via our customer service and booking.
Your privacy is important to us. We are therefore keen that the personal data collected about you is stored and handled in a safe and secure manner, and in accordance with data protection legislation.
We encourage you to read the information carefully. If you have any questions about how your personal data is handled, please contact us. Our contact details can be found at the end of this information text.
2. What is personal data?
2.1 Who is responsible for your personal data?
Skånes Djurpark is the personal data controller for the personal data processing that we do.
2.2 What is personal data?
Personal data is all information that can be directly or indirectly (i.e. together with other data) linked to you, e.g. name, picture, social security number, IP address, as well as visit, accommodation and purchase history.
3. What personal data do we process about you and why?
In this section, we explain how your personal data is used so that we can provide you with relevant experiences, services and offers.
3.1 When you buy tickets, visit us, stay with us or shop in our stores and restaurants
When you buy tickets, visit us, stay with us or shop in our stores and restaurants, we process the following information that you provide to us yourself:
- Your name (and names of accompanying persons) and your contact details.
- Your social security number, for example when you buy Skånes Djurpark's annual pass.
- Your customer number, company agreement number and/or Skånes Djurpark's annual pass number if you state these when booking/purchasing.
- Information about your visit, accommodation and purchase history, e.g. price and accommodation.
- Information about the need for an escort or wheelchair space during the trip, when such information is needed.
- Payment details and payment history.
We handle your personal data in order to:
- Identify yourself as a visitor, e.g. when checking tickets.
- Charge for entry, accommodation, merchandise in store, or restaurant visit, including handling card payments.
- To detect and prevent fraud in connection with card payments.
- Manage and deliver what you have purchased in accordance with our terms of purchase, for example by providing the product you have purchased.
- Notify you (via app, SMS, e-mail or similar electronic communication) about changes in our services and products, for example changes in the park's program or offer.
- Market our services and products, e.g. via e-mail and SMS.
- Collect reviews via Tripadvisor after your visit.
- Compile statistics on bookings via a company agreement for the purpose of reporting to the company (usually your employer).
- Produce statistics on the purchase of visits, accommodation and goods, in order to improve our services
Legal basis for processing: We process your personal data in support of contract fulfillment when we provide the entry, accommodation and/or product, in support of balance of interests when we have a legitimate interest in using your data for statistics and to market our services, ensure payment and prevent fraud, as well as supported by a legal obligation to manage opt-out settings, escort and wheelchair space.
Storage period: We save information about you up to 12 months after the completed visit, accommodation and purchase, among other things as a basis for any complaints.
3.2 Claims for compensation
When you contact us with compensation claims, we handle:
- Information that you provide to us yourself, e.g. name (and names of accompanying) contact information, payment information, account information, case history.
- Your social security number, e.g. when you apply for insurance compensation.
- Details of the basis for your compensation claim.
- Documents that you attach to your case, such as receipts or medical certificates.
- We handle your personal data in order to:
- Manage and assess your compensation claims.
- To detect and prevent fraud in connection with compensation claims.
- Collect statistics about your cases in order to improve our services.
Legal basis for handling: We handle your personal data with the support of legal obligation when we handle your case of personal injury, fulfillment of agreements when we handle other complaints regarding the product, and with the support of a balancing of interests when we have a legitimate interest in improving our services and discovering and prevent fraud.
Storage period: To ensure traceability, we store your personal data for up to 36 months after the case has been closed. If compensation has been paid in the case, we save the data for 7 years in accordance with the Accounting Act. Personal injury cases are saved until the case is time-barred and annuity cases for life so that we can reconsider the case.
3.3 When you are a member of Skånes Djurpark, connected to a company agreement, have Skånes Djurpark's annual pass or a login account
When you choose to become a customer of Skånes Djurpark, join a company agreement, buy a Skånes Djurpark annual pass and/or create a login account in our digital channels, we handle:
Information that you yourself or your employer provide to us such as name, social security number and contact details, including phone number and
email address.
email address.
Contact details and other information that we obtain from the state's personal address register (SPAR).
A customer number or username that we create to identify you in our systems.
We handle your personal data in order to:
Identify yourself and administer your customer relationship toSkåne Zoo.
Legal basis for processing:
We handle your personal data with support in the fulfillment of agreements to administer your customer relationship with Skånes Zoo.
Storage period: We save your personal data during the customer relationship and thereafter for up to 3 months.
In the sections below, you can read more about how we handle your personal data depending on whether you are a Skånes Djurpark customer, connected to a company agreement, have a Skånes Djurpark annual pass and/or have a login account.
3.3.1 You who are a customer of Skåne Zoo
When you are a customer of Skånes Djurpark, in addition to what is described in points 3.1, 3.2 and 3.3 above, we also handle:
- Information about your customer account, e.g. customer number and email.
- Information about purchases from us or our partners
- Information about your visit, accommodation and purchase history.
The personal data is handled in order to:
- Administer your account in Skåne Zoo and your bookings, e.g. registration of and payment by invoice.
- Contact you with information and general offers, e.g. via e-mail and SMS.
- Analyze and group you with our other customers based on the information you have provided to us (e.g. age, place of residence, gender and stated preferences) and based on how you use our services (visit, accommodation and purchase history).
- Inform you about personal and customized offers, campaigns and benefits from us and our partners, via e.g. e-mail and SMS.
- Compile statistics and carry out analyzes in order to improve our services, goods and offers, including long-term analysis to capture trends over time.
- Ensuring the security of our services, to detect or prevent various types of illegal use or use that otherwise violates the terms.
Legal basis for processing: We process your personal data in support of the fulfillment of contracts when we fulfill our obligations towards you as a member (e.g. administering your membership and providing relevant offers) and in support of a balance of interests when we have a legitimate interest in using information about your visits, stays and purchases to produce statistics and to develop, improve and ensure the security of our services.
Storage period: We save your personal data during the membership period and thereafter for up to 3 months. To ensure traceability, we save information about our communication with you for 12 months. Your visit, accommodation and purchase history is saved for up to 7 years for our legitimate interest in analyzing trends over time. In case you end your relationship with Skåne Zoo, we anonymize the visit, accommodation and purchase history.
3.3.2 You who are connected to a company agreement
When you are connected to a company agreement, in addition to what is described in points 3.1, 3.2 and 3.3 above, we also handle:
- Information about your connection to an enterprise agreement and your authority under the enterprise agreement.
- Billing Information.
- Information about your visit, accommodation and purchase history.
The personal data is handled in order to:
- Administer your connection to a company agreement.
- Administer payment, e.g. issuing company account invoices.
- Make it easier for you, your employer and its travel agency when booking your accommodation.
- Compile statistics on bookings and accommodation for the purpose of reporting to the business customer (usually your employer).
- Analyze and group you with our other customers based on the information you have provided to us (e.g. age, place of residence, gender and stated preferences) and based on how you use our services (visit, accommodation and purchase history).
- Contact you with information about general offers as well as personal and customized offers, campaigns and benefits from us, via e.g. e-mail and SMS.
- Compile statistics and carry out analyzes for the purpose of improving our services, goods and offers, including long-term analysis to capture trends over time.
- Ensuring the security of our services, to detect or prevent various types of illegal use or use that otherwise violates the terms.
Legal basis for processing: We process your personal data based on a balance of interests for our and the contracted company's legitimate interests to administer and follow up the accommodation within the company, to facilitate you when booking accommodation and to fulfill our commitment in relation to the contracted company to provide you with relevant offers. We also process your personal data based on a balancing of interests when we have a legitimate interest in using your data about your visits, stays and purchases to produce statistics and to develop, improve and ensure the security of our services.
Storage period: We save your connection data as long as you are connected to a company agreement. To ensure traceability, we save information about our communication with you for 12 months. Your visit, accommodation and purchase history is saved for up to 7 years for our legitimate interest in analyzing trends over time. In case you end your relationship with Skåne Zoo, we anonymize the visit, accommodation and purchase history.
3.3.3 You who have a Skånes Zoo annual pass
When you have a Skånes Zoo annual pass, in addition to what is described in points 3.1, 3.2 and 3.3 above, we also handle:
- Information about your annual pass, e.g. annual pass number, level and validity period.
- Information about your visit, accommodation and purchase history.
- The personal data is handled in order to:
- Administer your Skånes Zoo annual pass, e.g. validity period and bookings.
- Contact you with information and offers, via e.g. e-mail and SMS.
- Compile statistics and carry out analyzes for the purpose of improving our services, goods and offers, including long-term analysis to capture trends over time.
- Ensuring the security of our services, to detect or prevent various types of illegal use or use that otherwise violates the terms.
Legal basis for processing: We process your personal data in support of the fulfillment of contracts when we provide the service and in support of balance of interests when we have a legitimate interest in using your data about your accommodations and purchases to produce statistics and to develop, improve and ensure the security of our services.
Storage period: We save your annual pass details as long as you have an active annual pass and three months thereafter to make it easier if you want to return as an annual pass customer shortly.
To ensure traceability, we save information about our communication with you for 12 months. Your visit, accommodation and purchase history is saved for up to 7 years for our legitimate interest in analyzing trends over time. In case you end your relationship with Skåne Zoo, we anonymize the visit, accommodation and purchase history.
3.3.4 You who have a login account
When you have a login account, in addition to what is described in points 3.1, 3.2 and 3.3 above, we also manage:
- Information about your login account, e.g. username and password.
- Data that you yourself choose to save on your profile, for example contact details and customer number to be included.
- Information about your visit, accommodation and purchase history or how you otherwise use our services or our digital channels, e.g. information about your latest logins.
The personal data is handled in order to:
- Administer your login account and make it easier for you in future visits, purchases and accommodations.
- Contact you with information and general offers, via e.g. e-mail and SMS.
- Compile statistics and carry out analyzes for the purpose of improving our services, goods and offers, including long-term analysis to capture trends over time.
- Provide, maintain, test, improve and develop the digital services and the technical platform used to provide them.
- Ensuring the security of our services, to detect or prevent various types of illegal use or use that otherwise violates the terms.
Legal basis for processing: We process your personal data in support of the fulfillment of agreements when we provide the service and in support of balance of interests when we and you have a legitimate interest in facilitating the booking of future accommodation and use your information about visits, accommodation and purchases to produce statistics and to develop, improve and ensure the security of our services.
Storage period: We save your login details as long as you actively use your login account (up to 6 months after last use) or have another active engagement with us (membership in Skånes Djurpark, connected to a company agreement or have a Skånes Djurpark annual pass). To ensure traceability, we save information about our communication with you for 12 months. Your visit, accommodation and purchase history is saved for up to 7 years for our legitimate interest in analyzing trends over time. In case you end your relationship with Skåne Zoo, we anonymize the visit, accommodation and purchase history.
3.4 When you communicate with us
You can choose to communicate with Skåne Zoo in many different ways, e.g. via social media, in the FAQ forum, Tyck til functions or in chat, calls and emails with our Customer Service and Booking, Guest Service and our receptions at our accommodation.
When you communicate with us, we handle information that you provide to us yourself, e.g.:
- Name and contact details.
- Information about your point of view, question or matter.
We handle your personal data in order to:
- Answer questions and handle your case, e.g. remedy errors, handle complaints and questions about lost property.
- Deliver ordered information, e.g. annual and sustainability report.
- Improve our services and the information we provide and publish via our website.
- Analyze calls in order to improve our service.
Legal basis for processing: We process your personal data for our and your legitimate interest in handling your case (balancing of interests).
Storage period: We save your personal data for up to 12 months after the end of the case to ensure traceability in your communication with us.
3.5 When you participate in marketing activities or customer surveys
In connection with marketing activities (lectures, competitions, campaigns, etc.) or in connection with customer surveys (surveys and interviews), we handle the information you provide to us, including name and contact details.
We handle your personal data in order to:
- Administer the marketing activity or customer survey, including communicating back to you.
- Inform about and offer you new marketing activities and customer surveys.
- Collect statistics from marketing activities and customer surveys, in order to improve our services.
Legal basis for the processing: We process your personal data for our and your legitimate interest as described above (balancing of interests) and with support in the fulfillment of agreements in the administration of competitions. If our processing requires your consent, we will obtain your consent before the processing begins.
Storage period: As a starting point, we save your personal data for 1 month after the end of the activity.
3.6 When you connect to Skånes Djurpark's Wi-Fi or use Skånes Djurpark's website
3.6.1 When you connect to Skånes Djurpark's Wi-Fi
When you connect to Skånes Djurpark's Wi-Fi, we are the personal data controller for the processing that takes place to connect you to the Internet, but not for the further processing or for the content of your communication via Wi-Fi. When you connect to Skånes Djurpark's Wi-Fi, we manage your IP address, MAC address, time stamps.
3.6.2 When you use Skånes Djurpark's website
We handle your personal data in order to:
Information about how you integrate with and use our website, e.g. when booking an accommodation.
Information about your visits to our websites, through so-called cookies. For more information on how we use cookies, see here.
3.7 When we have an obligation under law
In addition to what is described in the points above, in some cases we handle your personal data when we are obliged by law, for example due to our accounting obligation, or at the request of an authority.
4. How long do we save your data?
Your personal data is only stored for as long as is necessary to fulfill the purposes of the processing, or for as long as we are required to store it by law. Your data is then deleted or de-identified in a secure manner, so that it can no longer be linked to you. Read more about how long we save your data above under the respective sections in chapter 3.
5. To whom do we disclose your data?
- Skånes Djurpark never sells your data to a third party. However, we may disclose your personal data to the following categories of recipients:
- Suppliers, both within and outside the EU/EEA, who, for example, provide IT services, advertising services, handle customer service matters or carry out payment mediation and credit information on behalf of Skånes Djurpark.
- Collaboration partners within and outside of Sweden, e.g. to verify annual passes or membership.
- Event parties, so that they can carry out the event and for the other reasons described in their privacy policies.
- If you book or travel through a company agreement, information about purchase and travel history may be disclosed to the company we have an agreement with (usually your employer).
- Your bank when you identify yourself with Bank ID, pay by card or with Swish.
- Other recipients when it follows from legal requirements, other constitutions or authority decisions.
Recipients who handle personal data on behalf of Skånes Djurpark must always enter into a so-called personal data proxy agreement with us in order for us to be able to ensure that your data is handled correctly and securely. If we use suppliers who process your personal data on our behalf outside the EU/EEA, we take special protective measures, for example signing agreements that include the standardized model clauses for data transfer adopted by the European Commission and which are available on the European Commission's website.
When your personal data is shared with a recipient who is independently responsible for personal data, for example an authority or a bank, the recipient's privacy policy and information on personal data handling apply.
6. How do we protect your personal data?
Your privacy is important to us and therefore we put security in focus. We take measures to protect your data in accordance with the data protection regulation and established guidelines for information security. This means that we have routines and rules regarding data protection, for example that we send your information in a secure manner and ensure that the staff only have access to the information they need to perform their work.
7. About cookies
When you visit our website, we can also collect information and data about you by using so-called cookies. For more information on how we use cookies, see here
8. Your rights
You have certain rights under data protection legislation. If you want to use any of your rights, you can contact us via the contact details in the next section.
Access to your personal data - you have the right to receive confirmation of whether we process your personal data and an extract of which data is processed.
Request correction - you have the right to have incorrect information corrected.
Request to be deleted - you have the right to have your data deleted under certain circumstances.
Object to processing based on our legitimate interest and to processing for direct marketing - you have the right to object to the processing of your personal data or to the processing being restricted.
Right to data portability – you have the right to demand that personal data be moved from us to another company, authority or organisation. This right is limited to information that you yourself have provided to us.
If you want to know more about data protection legislation and your rights, you can read more here https://www.datainspektionen.se/.
Skånes Djurpark has a data protection officer ("DSO") who ensures that Skånes Djurparks handles your personal data in a legal, correct and transparent manner.
If you believe that our processing of your personal data is not in accordance with data protection legislation, please contact us, see the contact details section below. You also have the right to complain to the Data Inspectorate, which is the supervisory authority.
9. How to oppose electronic direct marketing?
Skånes Zoo may use your email address or mobile number for direct marketing. If you do not want us to use your e-mail address or mobile number for direct marketing, please contact us to have your data removed.
Contact us below:
It is also possible to follow the link at the bottom of the e-mail newsletter from Skånes Djurpark and choose that you do not want further e-mails from Skånes Djurpark.
10. Contact details
Skånes Djurpark (org. no. 842000-2589) is the data controller for the handling of your personal data. If you would like further information about how your personal data is processed, rectified or deleted, please contact us below.
Skåne Djurpark Resort AB
Visiting address Jularp 150, 243 93 Höör
Telephone exchange: 0413-55 30 60
E-mail: personal data@skanesdjurpark.se
Information som samlas in automatiskt i Skånes Djurparks - Officiella mobilapp
När du använder appen samlar vi automatiskt in specifik data som krävs för användningen av appen. Dessa data inkluderar:
Plats och datum/tid regelbundet under dagen (endast i Skånes Djurpark)
Varje besök på orten inklusive datum/tid som först sågs och senast sågs
Operativ system
Operativsystem version
Enhetsnamn
Batterinivå
Batteristatus (laddar eller inte)
Bluetooth-status (på eller av)
Mobiloperatörens namn
För närvarande anslutet Wi-Fi SSID
Status för platsbehörighet (på eller av)
IP-adress
Användarens föredragna språk
Aktuell tidszon
Appversion och byggnummer
Appinteraktioner (fångade som händelser som matas till Firebase Analytics)
Datum/tid för ingång/avslutad geofence-region (om du anger en erbjuden geofence-region)
Dessa uppgifter skickas automatiskt till oss,
(1) så att vi kan göra tjänsten och de tillhörande funktionerna tillgängliga för dig;
(2) för att förbättra funktionerna och funktionerna i appen
(3) för att förhindra missbruk och för att åtgärda fel
(4) för att erbjuda dig en personlig gästupplevelse. Denna databehandling är motiverad utifrån att
(1) behandlingen krävs för att uppfylla kraven i avtalet mellan dig som registrerad och oss i enlighet med art. 6(1)(b) GDPR för användning av appen, eller
(2) vi har ett berättigat intresse av att garantera funktionalitet och felfri drift av appen och att kunna erbjuda en tjänst som är i linje med kraven av marknaden och med användarnas intressen och råder över dina rättigheter och intressen i skyddet av dina personuppgifter i enlighet med art. 6(1)(f) GDPR
Send a request
In the form below, you can send a request for your personal data.
Your email address is key!
You must enter the same email address below that you are registered with in our systems. This is because we use the email address to identify your data in our systems.
The first time you send us a request, we will send you a welcome message with which you must confirm.
We ask you to confirm your email address to ensure that we only respond to requests for your information, if they come from you. If the email address is not confirmed within 14 days, the request will be considered spam and it will be deleted.
Help us by choosing which way you have been in contact with us.